ASEREJEThis case study for ASRJ explores a conceptual proposal for the hypothetical SS 2027 collection. The idea stems from revisiting the classic swimsuit our grandmothers used to wear to the pool and reinterpreting it through a contemporary and bold lens. The result is a series of nostalgic swimwear pieces, accompanied by two accessories — a scarf and a bag — which complete the collection’s visual identity. Beyond the product line itself, the project aims to showcase the full process behind creating a collection: from aesthetic research to the development of a coherent, defined, and character-driven visual language. This project is a proposal based on a case study for Asereje. It is entirely speculative and is not associated with or endorsed by them. Asereje and its logo are trademarks of their respective owners.